| Credit aggregator | provide the right credit product to the right farmer | farmer-aware platform and database | creating farmer-facing UI built over Konnect | capital to farmers to unlock higher incomes |
| Advisory provider | provide contextualized farmer advisory | farmer data across agro-ecology, geography, and historical data | providing multi-channel farmer advisory built on top of Konnect | real-time user-aware scientific farm advisory |
| Farm input provider | make our products easily available to farmers | e-marketplace UI created over Konnect | leveraging Konnect spec across discovery, fulfillment, and post-fulfillment | high quality input to farmers which can be digitally discovered by them |
| Agri-marketplace buyer | Source high quality farm produce at the right price | e-Marketplace UI created over Konnect | leveraging Konnect spec across discovery, fulfillment, and post-fulfillment | farmers an opportunity to sell their produce at the right price |